Bookie Software - Increasing
Profit With PPH Services
Sometimes, knowing is half
the battle. Having been in the sports betting industry for a while, I have
gotten to know people in the Pay Per Head business, and with that, I’ve learned
quite a bit about it. With betting a common topic in the establishments I go to
watch games here in Costa Rica, I have met a lot of bookies.
Guys complain about trouble
collecting, losing, keeping lines competitive, paperwork, you name it.
Sometimes I just let them go, but the ones I like I will ask them if they are
using a quality Pay Per Head service.
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The ones that don’t use one are
instantly sold, asking the wait staff for the Wi-Fi password to sign up. If you
are a bookie, using a PPH is a no-brainer, but are you getting the most out of
your Pay Per Head service?
Top Price Per Head
bookmaking services are there for
you, the bookie. Everything they offer is geared around increasing your
profitability, with fully customizable player account capabilities and live
accounting reports, while providing state-of-the-art gaming software for
sportsbook, casino and racebook solutions.
The key here is “fully
customizable player account capabilities”. Included in your weekly per head fee
is a risk management program that is beneficial to both the agent and the
player. With an extensive reporting system, you can analyze your numbers and
let the system double check to make sure you didn’t miss anything.
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Risk management will help you
minimize loss by individualizing each account and profile, while also providing
your players with a safe and secure place to bet. PPH sportsbook software
provides betting odds from around the world from every sport imaginable.
Players can easily browse lines making it simple to place a bet, increasing
your earning potential.
You will have access to live
bets and reports 24/7, anywhere you can connect to the Internet, in essence
allowing you to run your business no matter where you are in the world.
If the extended sports
betting menu isn’t enough to put you over the top in the local bookie game,
you’re in luck, because there is a whole lot more. You will also be able to
offer your players live dynamic betting, a live dealer casino, a virtual casino
and a racebook that features odds from over 75 tracks around the world.
With one login, using the
same account, customers will feel like they are walking into a Vegas Casino
every time they log into your website. That’s right, quality PPH services will
offer you your own web domain, giving you the freedom to add a personalized
touch to your own online sportsbook. If some of your customers are a little
slow on the technology front, they can call a toll-free number that will be
answered by trained customer service team members that are ready to take their
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So now that we have gone over
how an A1 PPH
service will help your customers,
let’s see what else it can do to help you maintain a profitable business. With
your service handling all the paperwork and other behind the scenes stuff that
takes up a lot of your time, you will be able to focus more attention on
finding new players, building your business around your new bookmaking business
that appears bigger than it actually is.
A lot of Vegas style bookie services are very similar in the price they charge and the
services they provide. What really sets the really good ones apart is the
commitment they show to technology, running their online platform through top
quality software and having a well-trained friendly customer service team.
In order for you to get the
most out of your Pay Per Head services, you will need some help from a customer
service agent. They need to be well educated on their own software, knowing it
up and down, inside and out. This way, they will be able to direct you in the
right direction when setting up individual accounts and the reports to look at
to find out certain information.
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Using modern technology
should be a given, because if their network is down more often than it’s up,
that is very counter-productive when the goal is increasing profitability. Any
PPH service that is reputable at all will offer you a free trial. Be sure to
use that trial, get some of your top players signed up and take it for a test
run. It is the only way you will get a feel for both the customer service team
and how smoothly their system runs.
If you are a bookie and
either don’t use a PPH service or is not using your PPH service correctly, I
hope this information will help you on your way to more profits. Make sure you
do a little bit of homework and find out exactly your Price Per Head service offers,
and utilize those services to decrease your overall workload while making more